Not only is Song Hye Kyo, 39, one of the most popular stars in Korea, but she is also one of its highest paid.
, which recently released a list of the highest paid celebrity brand ambassadors, Hye Kyo, who is ranked 12th on the list, commands at least 900 million won (S$1.1mil) to endorse a product.
And if you want a sponsored post on Instagram, like the one that she did for Fendi below, be prepared to fork out 540 million won (about S$650K).
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Hye Kyo proved her selling power again in 2016 when Laneige sold 160, 000 lipsticks in just one month after it was featured in
The guys, who recently collaborated with McDonald’s on a BTS Meal, reportedly received a whopping 10bil won (S$12mil) to promote the meal. The special menu 'tour' created a frenzy when it was introduced in nearly 50 countries worldwide.
In second place is actor Kim Soo Hyun, 33. His endorsement fees reportedly surged from 600mil won (S$710K) in 2012 to 1bil won (S$1.2mil) the following year after starring in 2013 hit drama My Love From The Star. He also became highly sought-after in China, earning as much as 10mil yuan (S$2.9mil) per endorsement.
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According to reports, he raked in 30bil won (S$35.6mil) from 17 endorsements in 2014 and has already signed nine deals this year.
Ji Hyun’s endorsement fees soared to 1bil won (S$1.2 mil) in 2013 and she earned 20bil won (S$24mil) from endorsements that year.
In fifth place is national footballer and Tottenham star Son Heung Min with 15.6bil won (S$18.5mil), followed by actor Park Bo Gum who earned 8.5 bil won (S$11mil), and Park Seo Joon who took home 7bil won (S$8.3mil) just from lending his mug to products.
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